In fall of 2018 I proposed a comprehensive social media giveaway program with goals to increase Mariano Events' social media following and relationship with consumers while amplifying brand and product awareness for the agency's participating brand partners. I created various giveaway templates and was responsible for all thematic integrations, brand solicitation, photography, creative copy and logistical coordination. Upon implementation, the agency's Instagram followers increased by 180% over a one year period and post engagement significantly increased.